Use Cases

Start with Sherri.

Sherri runs a Kumon franchise in Quincy MA. She was spending 6 hours/week stitching Yelp + Hootsuite + a $500/mo freelancer for results that felt scattered. She bolted on the Local-Service Growth bundle ($999/mo) and cancelled the freelancer. Today her Google rating is climbing 4.3 → 4.9, 200 postcards/mo land with new Quincy families, and apprentice Tyson builds the next recipes instead of getting laid off. Below: 23 more operators across 6 bundle types we'd run the same way for you.

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$1,000 setup fee WAIVED through June 30, 2026 · 30-day money-back · Cancel any month · Phuc personally onboards every customer


Honest note from Phuc on the cards below

I won't put a fake quote in someone else's mouth. The card marked ✓ Validated customer is Sherri at Kumon Quincy — the one operator I've personally onboarded so far. Every other card is an illustrative use case: the same playbook applied to a role I've designed around but haven't yet shipped end-to-end with a named operator. The playbook is real. The use case shows what we'd build for you, on day one. — Phuc


🏪 Local Service (8 examples) ✍️ Personal Brand (4 examples) 🔬 B2B Tech Sales (3 examples) 🚀 Startup (3 examples) 🐙 OSS Startup (2 examples) 🛠️ Custom Vertical (4 examples)

🏪 Local Service Bundle

Kumon · dental · HVAC · restaurant · coffee · salon · vet · chiro. Owner-operators with 1-3 locations. Bundle prices $399 / $999 ⭐ / $1,999.

Average SaaS cancelled the day they switch: $680-$1,400/mo (Yelp ads + Hootsuite + freelancer + Birdeye + Squarespace).

Tutoring center

Sherri's Kumon · Quincy MA

✓ Validated customer

"I spend 6 hours/week on Yelp + Hootsuite + a freelancer for results that feel scattered. Marketing is the thing I keep meaning to do but never have time for."

Local-Service Growth · $999/mo

Year 1 targets:

• 120 → 165 enrollment (+37% growth)

• 8 → 25 EFL bilingual families

• GBP rating 4.3 → 4.9 with 25 new reviews/quarter

• 200 new-mover postcards/mo via Garden 01

🔥 Signature: Norfolk Registry × Zillow × Patch new-mover postcards. No SaaS has this.

See Sherri's Kumon plan →

Coffee shop

Indie coffee shop · urban neighborhood

Illustrative use case

"I open at 6am and close at 6pm. Marketing happens at 11pm if at all. Yelp ads cost $400/mo and I can't tell if they work."

Local-Service Growth · $999/mo

60-day target playbook:

• 100-150 new-mover postcards mailed (county registry)

• 20-30 first visits attributed

• 10-15 converted to ongoing regulars

• ~$5,000+ LTV from <$60 marginal postage cost

🔥 Signature: "Welcome to the neighborhood — first latte's on us" within 7 days of move-in.

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Dental practice

Family dental practice · suburban MA

Illustrative use case

"Practice does $2M revenue but I haven't responded to a Google review in 6 months. Hygienists are leaving for practices with better digital presence. I was about to hire a $10k/mo fractional CMO."

Local-Service Growth · $999/mo (replaces fractional CMO consideration)

Year 1 target playbook:

• 4.9+ Google rating with 25+ new reviews/quarter

• 1 new-patient acquisition/month via new-mover postcards (LTV $2,500/each)

• Weekly dental-tip content on Instagram + Facebook

• Response SLA <24h on every inbound

🔥 Signature: Replaces the $10k/mo fractional CMO many practice owners consider hiring. Phuc 1:1 monthly covers strategy.

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HVAC contractor

Multi-truck HVAC contractor · suburban MA

Illustrative use case

"Phone rings off the hook in summer; dead silent in spring. I pay $800/mo on Angi + $400/mo on Yelp and have no idea which works. Service Titan is great for ops but does nothing for marketing."

Local-Service Growth · $999/mo

Year 1 target playbook:

• 3 ad-hoc service inquiries/week year-round (was: 0 in spring)

• 30-day warranty-reminder cadence on every install

• Quarterly maintenance reminders auto-mailed

• Seasonal "AC tune-up special" content on GBP + Facebook

🔥 Signature: County registry × GreatSchools driven — new families with central air get a "welcome" maintenance offer.

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Restaurant

Independent restaurant · urban neighborhood

Illustrative use case

"We do good food but our Instagram looks dead. I paid a freelancer $500/mo for 6 months and got 12 posts. New restaurants are opening down the street."

Local-Service Growth · $999/mo

Year 1 target playbook:

• 4 Instagram posts/week + daily-special story

• 30-50 new customers/mo from new-mover postcards (1-mile radius)

• Review-response SLA <24h (was: weeks)

• Weekly Loyalty member signups: +40%

🔥 Signature: Daily-special posts auto-drafted from your prep notes + Pixel renders the photo from the menu.

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Salon / barber

Independent salon · suburban MA

Illustrative use case

"Books are 60% full. Booksy costs $50/mo and does nothing to promote me. I want to charge $200/cut but I look like a $80 salon online."

Local-Service Starter · $399/mo

Year 1 target playbook:

• Before/after Instagram posts 4x/week

• Rebooking-reminder cadence auto every 5 weeks

• Books filled 60% → 85%

• 4.9+ Google rating with weekly response cadence

🔥 Signature: Pixel auto-generates the "transformation Tuesday" tile from your before/after iPhone shots.

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Veterinary practice

Independent veterinary practice · suburban MA

Illustrative use case

"Pet parents trust reviews more than any marketing. We have 4.6 stars but our newest competitor has 4.9. Front desk is too busy to respond to reviews."

Local-Service Growth · $999/mo

Year 1 target playbook:

• Rating 4.6 → 4.9 with 25 new reviews/quarter

• 100 new-pet-owner postcards/mo (county registry filtered by detached-home address)

• Weekly pet-care content on GBP + Facebook

• Vaccine-reminder cadence: automated 11mo before each pet's due date

🔥 Signature: New-pet-owner postcards (we filter Zillow for homes with yards + match to deed transfers).

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Chiropractor

Independent chiropractic practice · suburban MA

Illustrative use case

"Most of my new patients come from existing-patient referrals. I haven't done a structured referral campaign in 2 years because I don't have time. Birdeye costs me $250/mo and the auto-reply emails sound robotic."

Local-Service Starter · $399/mo

Year 1 target playbook:

• 8-12 new-patient inquiries/week (was: 3-5)

• Wellness blog posts 4-6/mo

• Review response SLA <24h in your voice

• 1 structured referral campaign/quarter (top 50 patients)

🔥 Signature: Replacing Birdeye reviews ($250/mo) with Reya · Review Reply Worker in your voice.

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✍️ Personal Brand Bundle

Authors · politicians · bloggers · VCs · non-profits. Solo operators or small teams. Bundle prices $299 / $799 ⭐ / $1,999.

Business book author

Business book author · post-launch growth phase

Illustrative use case

"Book launched 2 years ago. LinkedIn followers stalled at 8k. I want to write essay #2 but cranking weekly LinkedIn drains my energy. Hired a ghostwriter once at $1,500/article; sounded nothing like me."

Personal-Brand Growth · $799/mo

Year 1 target playbook:

• 6 LinkedIn posts/week + 1 Substack essay/wk in your voice (voice check before each draft ships)

• +2,000 followers/quarter

• 1 podcast guest spot/quarter (Delphi pitches; Maven sends)

• Book #2 outline drafted by Scribe from your existing posts (delivered Q2)

🔥 Signature: voice-check before publish (your editor can't tell what's AI-assisted).

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VC firm partner

VC firm · multi-partner seed fund

Illustrative use case

"One partner publishes weekly. The other partners haven't posted in 6 months. The fund's collective LinkedIn presence is thin compared to Tier-1 funds, which costs us warm intros."

Personal-Brand Scale · $1,999/mo (partners' digital twins)

Year 1 target playbook:

• Every partner publishes weekly in their own voice

• Fund collective LinkedIn audience 18k → 45k

• Inbound dealflow tagged "via LinkedIn" up 35%

• 2 op-eds/yr placed in TechCrunch / Information / WSJ Pro

🔥 Signature: Twin-{partner} dedicated digital twin per partner. Each voice distinctly different; voice check calibrated per person.

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Political candidate

State / local political campaign · bilingual district

Illustrative use case

"Bilingual outreach is critical in my district. I pay a political consultant $5k/mo who's stretched across 4 campaigns. My Spanish posts come out 3 weeks after my English ones."

Personal-Brand Scale · $1,999/mo + campaign-mode features

Campaign cycle target playbook:

• Bilingual content (EN + ES) shipped same-day on every channel

• District-event-triggered content within 24h of news

• 3 ad-hoc rapid-response posts/week (issue-driven)

• Volunteer recruitment campaigns: door-knock cadence + thank-you cycle

🔥 Signature: voice check calibrated to your voice in BOTH languages. Pixel auto-generates bilingual flyer variants.

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Non-profit director

Mid-sized non-profit ED · grant-driven funding model

Illustrative use case

"Grant writing eats 15 hrs/week. Newsletters go out 6 weeks late. I'd hire a grants writer if I could afford one — $50-100/hr × 20 hrs/wk = $4-8k/mo."

Personal-Brand Growth · $799/mo (with non-profit grants module)

Year 1 target playbook:

• 4 grant applications/quarter at LOI quality (Scribe drafts from Foundation Directory match)

• Monthly donor newsletter shipped on time

• 2 impact-report PDFs/yr (drafted from quarterly KR snapshots)

• Volunteer recruitment posts weekly

🔥 Signature: Delphi-grants surfaces matching opportunities from Foundation Directory; Scribe drafts LOIs.

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🔬 B2B Tech Sales Bundle

Medical-device · scientific instruments · semicon · biotech. Multi-rep teams selling $200k-$2M-ticket products. Bundle prices $1,999 / $3,999 ⭐ / $7,999.

Scientific instruments

EBSD / electron microscopy vendor · global sales team

Illustrative use case

"Reps walk into meetings unprepared because there's no time to research 100+ accounts. Conferences like M&M are revenue events but post-conference follow-up is patchy. We pay $5k/mo for a sales-enablement consultant + Highspot."

B2B Tech Sales Growth · $3,999/mo

Year 1 target playbook:

• 100% of named accounts (150-200) get 5-page brief refreshed monthly

• Each rep ships 12 LinkedIn posts/mo (rep-shareable factory)

• 3 conferences/quarter with full collateral kits + pre-event 1:1 booking

• 2x pipeline coverage ratio (3x → 6x) within 6 months

• Competitor public moves → Solace-drafted response within 48h

🔥 Signature: Friday-afternoon briefing email lands on every rep's desk with 5-10 pre-researched accounts for next week.

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Medical device

Capital-equipment medical-device vendor · regulated content

Illustrative use case

"Reps need method papers + competitor comparisons + clinical-outcome data per account. Currently lives in Salesforce notes + scattered Slack threads. Compliance team blocks any content that mentions off-label use."

B2B Tech Sales Growth · $3,999/mo (with HCP-compliance module)

Year 1 target playbook:

• Per-account briefs include FDA 510k status + active clinical trials

• HCP-compliance review built into Critic's audit (no off-label claims)

• Quarterly KOL outreach campaigns automated

• Conference-collateral kits compliance-pre-cleared

🔥 Signature: Adcompliance worker bakes FDA 21 CFR Part 11 + HCP-compliance review into every published piece.

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Semiconductor equipment

Semiconductor equipment vendor · per-fab account tracking

Illustrative use case

"Per-fab account tracking is wild west — when did TSMC's Arizona fab move to gen-3? When did Samsung change yields? When does Intel refresh their etch tools? Our reps don't know."

B2B Tech Sales Scale · $7,999/mo (multi-region)

Year 1 target playbook:

• 500+ named accounts globally with monthly briefing refresh

• Per-fab tool-move + yield-report monitoring → auto-alert reps

• 25 conferences/yr globally with full kits + pre-event 1:1 booking

• Product-launch campaigns ship in <2 weeks (industry: 3-6 months)

🔥 Signature: Scout monitors public SemiWiki / SemiAnalysis / fab earnings calls; auto-pings reps when their account moves.

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🚀 Startup Bundle

Pre-Series-A founders — SaaS, hardware, biotech, robotics, climate, AI/ML. Bundle prices $799 / $1,999 ⭐ / $3,999.

Pre-seed solo founder

Pre-seed solo founder · pre-MVP SaaS

Illustrative use case

"I'm 6 months from MVP. I know I need to do content + outbound + landing pages but writing isn't my strength. I have $5k/mo total burn and $300/mo marketing budget."

Startup Starter · $799/mo

Year 1 target playbook:

• 3 product-led blog posts/week (use-case + comparison + tutorial)

• 1 founder LinkedIn post/day in your voice (build-in-public arc)

• 50 cold-outbound emails/week to ICP (Clay-style enrichment included)

• 100% inbound demo requests booked within 2 hours

🔥 Signature: Phuc as your CTO 1:1 monthly. Replaces the fractional-CTO option many founders consider at $10k/mo.

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Seed-funded founder, 3 employees

Seed-stage founder · verticalized AI SaaS

Illustrative use case

"We have 3 enterprise pilots live. Need to close 1-2 more before Series A. I was paying HubSpot Pro $890 + Clay $400 + freelancer $2k/mo = $3,290/mo for moderate results."

Startup Growth · $1,999/mo (replaces $3,290/mo stack)

Year 1 target playbook:

• 4-6 SEO landing pages/wk (programmatic SEO scale)

• 200 cold-outbound emails/wk with 8%+ reply rate

• 2 product-launch campaigns/quarter × 5 channels each

• Founder + 1 employee publishing weekly (Founder content factory)

• $50k MRR target by Q3

🔥 Signature: Replaces $3,290/mo SaaS stack with $1,999 Solace = $1,291/mo saved + 15hrs/wk founder time reclaimed.

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Series-A founder, 12 employees

Series-A founder · vertical fintech SaaS

Illustrative use case

"We have a Head of Marketing role open at $180k. The 6-month hire-ramp would mean missing Q3 growth. I want to defer the hire by buying the work."

Startup Scale · $3,999/mo (defers $180k/yr hire)

Year 1 target playbook:

• 20+ SEO landing pages/wk programmatic

• 1,000 cold-outbound emails/wk with rep-quality personalization

• 4 product-launch campaigns/quarter + press + analyst briefs

• Founder + 2-3 employees all publishing weekly

• $200k MRR by Q4; Series B story locked

🔥 Signature: $3,999/mo × 12 = $47,988/yr — defers a $180k loaded marketing-head hire = $132k/yr saved + faster shipping.

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🐙 OSS Startup Bundle

Dev-tools · infrastructure · open-source founders. Bundle prices $299 / $699 ⭐ / $1,499.

Side-project maintainer

Solo OSS maintainer · early-traction project

Illustrative use case

"I quit my day job last month to do this full-time. Stars stalled. HN posts get 3 upvotes. I hate marketing."

OSS Startup Starter · $299/mo

Year 1 target playbook:

• 1 Show-HN post that hits front page within 90 days

• 8 technical posts/mo (tutorials + design notes)

• 500+ Discord community within 6mo

• 5,000+ GitHub stars within 12mo

🔥 Signature: Show-HN drafter + first-50-comments responder. Same pattern Phuc has used to land HN.

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VC-funded OSS infra

VC-funded OSS infra · enterprise-pilot phase

Illustrative use case

"Our seed investor wants to see enterprise pilots converting. We have great technical content but no go-to-market motion. DevRel hire is $10k/mo + 90-day ramp."

OSS Startup Growth · $699/mo

Year 1 target playbook:

• 20,000+ GitHub stars within 12mo

• 12 technical posts/mo (programmatic SEO + integration guides)

• 3 enterprise pilots/quarter (Solace 3-page briefs drive them in)

• Defer DevRel hire 12 months ($120k saved)

🔥 Signature: Enterprise-pilot brief generator. Scout detects F500 companies adopting your OSS; Delphi briefs the founder; the founder sends.

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🛠️ Custom Vertical Bundle

Industries without a Solace standard template yet. $2,499/mo + $1,000 setup (NOT waived). Phuc personally builds your bespoke playbook in 14 days. 30% off forever if your playbook becomes a public template.

Wholesale distribution

Industrial-supply distributor · between manufacturers + contractors

Illustrative use case

"We sit between 200 manufacturers and 2,000 contractor customers. Each manufacturer wants co-marketing; each customer wants product-specific recommendations. Nobody on my team has time to write 200 different stories."

Custom Vertical · $2,499/mo

Custom playbook outputs:

• Distributor-rep briefs per manufacturer × contractor combination

• Manufacturer-funded co-marketing content drafts

• Quarterly bid-response packages with case studies

• Trade-show booth collateral kits

🔥 Signature: Wholesale-distribution playbook designed to become a future public template once 3-5 distributors run it end-to-end.

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Boutique law firm

Boutique M&A law firm · state-bar compliance regime

Illustrative use case

"Bar rules + state-bar advertising restrictions are a nightmare. Every piece of content needs partner review. Generic AI content writers don't understand 'no client testimonials per Mass Bar Rule 7.1'."

Custom Vertical · $2,499/mo (with Bar-rules compliance module)

Custom playbook outputs:

• Per-state-bar compliance-aware content (auto-flags rule violations)

• Matter-anonymized case-study templates

• Quarterly thought-leadership pieces (M&A trends, securities updates)

• Conference / CLE attendance content syndication

🔥 Signature: Critic worker baked with Mass Bar 7.1 + ABA Model Rules + per-state-bar restrictions. Refuses content that would draw bar complaint.

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Indie boutique hotel

Indie boutique inn · direct-booking growth phase

Illustrative use case

"OTAs eat 18-25% of every booking. I want direct bookings but my website looks dated and my Instagram feed is sporadic. I hire a freelancer who's stretched too thin."

Custom Vertical · $2,499/mo + Solace Websites Standard $99/mo

Custom playbook outputs:

• Seasonal-content cadence (3-4 posts/week tied to regional events)

• Direct-booking conversion optimization on solace-hosted site

• Repeat-guest email cadence (anniversaries, off-season offers)

• Press / lifestyle-publication pitching (Travel+Leisure, regional magazines)

🔥 Signature: Boutique-hospitality playbook designed to become a future bundle once 3-5 inns run it end-to-end.

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Insurance independent broker

Independent insurance agency · multi-carrier + E&O regime

Illustrative use case

"State insurance department requires E&O disclaimers on every external-facing communication. Generic AI gets these wrong and exposes us to regulatory risk. Plus we sell across 8 carriers and need per-product nuance."

Custom Vertical · $2,499/mo (with E&O-compliance module)

Custom playbook outputs:

• Per-carrier-product content with regulator-safe disclaimers

• Quarterly renewal-reminder cadence with rate-comparison content

• New-mover home-insurance outreach (county registries)

• Claims-experience content (NOT testimonials per state rules)

🔥 Signature: Critic worker baked with state-by-state insurance-marketing rules. Auto-flags missing disclaimers.

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Don't see your industry? That's what Custom Vertical is for.

Phuc personally interviews you for 60-90 minutes, extracts a custom Source Playbook + Data Garden + worker recipes in 14 days. You become the design partner for that vertical's eventual template — and get 30% off forever if your playbook becomes public.

See Custom Vertical → Chat with Phuc's twin →

$1,000 setup fee WAIVED through June 30, 2026 · 30-day money-back · Cancel any month · Phuc personally onboards every customer